Computer-Assisted Telephone Interviewing (CATI) is one of our core strengths. Backed by years of experience, our approach has continuously evolved and improved, delivering excellent data that drives confident decisions.

What truly sets us apart is that our founders began their journeys as CATI interviewers, bringing unmatched expertise to the table. This hands on experience has enabled us to build a skilled, well-trained team where knowledge-sharing takes center stage and quality is never compromised.

We know that the secret to outstanding CATI results lies in teamwork and a streamlined process. Our Human Resources, Project Management, Software and IT, Operations, Quality & Delivery teams collaborate smoothly to ensure accurate data and exceptional service every time.

ActionEdge utilizes its network of dedicated panel partners with the capability of serving 40 locations and regions through more than 15 million active panel members. Each of our panel partners must meet 37 points of panel quality set by the ESOMAR for panel vendor selection.

This, together with our partners’ support offers us easy access to high value audiences that are highly engaged, thoroughly screened and meticulously selected.

We are your one-stop global solution for online data collection, having successfully delivered diverse projects, including: Trackers, Pre & Post Ad Tests, Concept Testing, Social Media, Conjoint Studies, Online Diaries, In-depth Online Surveys, Custom Panels, Customer & Employee Satisfaction Surveys, Behavioural and Mobile Studies and much more.

Our CAWI services are designed to adapt to the changing demands of the modern world, making us your ideal partner for scalable, global insights.

We believe in staying ahead of the curve, and our Phone to Web via Screen Access service proves just that. Designed with an innovative approach, it bridges the best of both CATI and CAWI methodologies combining the speed of online surveys with the quality assurance of phone interviews, all while keeping costs under control.

As the name suggests, this method allows respondents to access our screen and respond directly to survey questions via a shared link. The process starts with secure screen access tools, enabling respondents to view the survey on their devices while staying connected with our interviewer, who remains on mute but available for real-time assistance. This uninterrupted connection through sight and sound keeps respondents highly engaged,
resulting in richer insights and accurate data.

What makes this service a game changer is its ability to reach specialized and hard-to-access respondent groups, such as senior professionals or niche industry experts. By combining real-time human observation with cutting-edge technology, it eliminates risks like bot responses or fraudulent participation, ensuring verifiable, high-quality data.

Phone to Web via Screen Access isn’t just a methodology it’s a smarter, faster, and more reliable way to collect data in today’s ever-evolving research landscape.

Conducting an interview is more than just asking questions it’s an art that demands patience, deep subject knowledge, and exceptional listening skills. At ActionEdge, our In-Depth Interviewing (IDI) process is led by a specialized team trained extensively to master these skills. Unlike our CATI operations team, this group is exclusively dedicated to qualitative interviewing.

We ensure that every interviewer not only fully comprehends the subject matter but also has an in-depth understanding of the questionnaire. What sets our approach apart is the focus on aligning interviewer expertise with the topic and respondent profiles, ensuring meaningful and relevant insights.

Moreover, our interviewers are singularly dedicated to IDI projects and are not assigned to quantitative tasks. This ensures their complete focus on delivering professional, high-quality interviews.

At ActionEdge, listening takes center stage our IDI services prioritize gathering rich insights through attentive, thoughtful conversations.

At ActionEdge, our Appointment Setting service is designed to let clients conduct interviews at ease. We recognize that in today’s fast-paced world, finding time can be challenging. That’s why we coordinate interviews based on the analyst’s availability, ensuring they fit into preferred time slots.

We go beyond scheduling we take responsibility for ensuring each interview happens. From sending calendar invites to both the respondent and analyst to making timely reminder calls, we handle it all. If needed, we can also host a three-way conference call between the respondent, analyst, and our team, followed by delivering a high-quality transcript in the client’s desired format.

With ActionEdge’s Appointment Setting service, you can focus on conducting interviews without any worries.

At ActionEdge, we are committed to delivering accurate data for every client requirement. While our primary focus remains on primary research, we also have a dedicated team of web researchers skilled in profiling companies targeted for our primary studies. This experienced team can be deployed whenever there is a need for secondary research as well.

To enhance the speed and accuracy of our secondary research, we maintain subscriptions to trusted portals like D&B and Avention, ensuring reliable data collection.

ActionEdge’s Secondary Research service is dedicated to gathering accurate data to meet the client’s requirement.

We are proud to offer clients access to ActionEdge’s unique Panel Management service. The speciality panel consists of 4 million IT decision makers and nearly 15 million unique consumers spread across 40 countries, providing unmatched reach and diversity for any research need.

The Panel Management team is meticulously selected after careful screening with recruitment supported by D&B samples via telephone verification. This ensures authenticity as members are sourced from verified networks, not random mailing lists. To meet specific study quotas, we further recruit additional panel lists by telephone, ensuring a cost-effective and time-efficient approach to web studies. Our dedicated team of panellists are regularly maintained and refreshed.

Our Panel Management service ensures that the right people are recruited to ensure we get accurate data every time.